Formula 1 sponsorship tops $2billion for the first time
Formula 1 has become a sponsorship juggernaut in recent years and new, independent research has shown that over $2billion was earned in 2024 with only the NFL now bringing in more revenue on an annual basis. A report from SponsorUnited shows that F1 and its teams generated $2.04billion last year, more than a number of […]
Why flexi-wing tests were not F1’s «magic bullet»
Formula 1’s flexi-wing furore has been simmering for months, but came to a ragged and inconsequential termination during the Spanish Grand Prix weekend when new deflection tests were applied – and not much changed. The tests clamped down on the amount of flex permitted on the front wings of F1’s machinery, and followed a similar […]
Who could stand-in for Verstappen at Red Bull if he gets an F1 race ban?
Following the incident with George Russell in Barcelona, Max Verstappen is just one penalty point away from serving a one-race ban from a Formula 1 grand prix. The reigning world champion was given a 10-second penalty and three penalty points on his superlicence for driving into Russell’s Mercedes during the closing laps of the Spanish […]
Hamilton drives education reform with UK Prime Minister
Lewis Hamilton has met with the UK Prime Minister to discuss education reform, as the seven-time Formula 1 world champion furthers his commitment to his Mission 44 project. Hamilton, who last weekend finished sixth in the Spanish Grand Prix, joined a roundtable with Sir Keir Starmer and Secretary of State for Education Bridget Phillipson at […]
If I can’t join a top team, I’ll help build one
Carlos Sainz feels “the people in F1 know perfectly well why certain choices are made” on why he was overlooked by top teams last year and is looking to “build one” and guide Williams to the front of the grid. In a wide-ranging interview with sister title Motorsport.com Italy, Sainz has opened up on his […]
The issue forcing Alonso to “invent” overtakes in F1 Aston Martin
In Fernando Alonso’s first Formula 1 season with Aston Martin, 2023, he claimed six podiums in the first eight races and was running third in the championship. The pickings have been more barren since then and in the Spanish Grand Prix – the ninth round of 2025 – he picked up his first points of […]
Cadillac names Tommy Hilfiger as its first official F1 team partner for 2026
Cadillac has announced its first official partnership ahead of the 2026 Formula 1 season, signalling a commitment to its all-American identity with a deal with Tommy Hilfiger. The Michigan-based manufacturer has named Tommy Hilfiger its apparel partner and lifestyle sponsor in a multi-year agreement with the iconic New York fashion house — a brand with […]
Drugovich ready to ditch Le Mans for F1 debut as Stroll stand-in at Aston Martin
Felipe Drugovich has indicated his “priority has always been Formula 1” so would be willing to miss his Le Mans 24 Hours entry with Cadillac to fill in for the injured Lance Stroll at the Canadian Grand Prix. Stroll withdrew from the Spanish GP after qualifying due to pain in his right hand and wrist […]
Felipe Drugovich ready to ditch Le Mans for F1 debut as Lance Stroll stand-in
Felipe Drugovich has indicated his “priority has always been Formula 1” so would be willing to miss his Le Mans 24 Hours entry with Cadillac to fill in for the injured Lance Stroll at the Canadian Grand Prix. Stroll withdrew from the Spanish GP after qualifying due to pain in his right hand and wrist […]