Lowdon on why Cadillac F1 hired on values over ability

Lowdon on why Cadillac F1 hired on values over ability

As Formula 1’s first expansion team in a decade, Cadillac is very much up against it to take on F1’s establishment when its veteran race winners Valtteri Bottas and Sergio Perez join the grid in March. Following an intense recruitment spree for its bases in Silverstone and North America, which the team says yielded over 140,000 […]

«I have nothing to prove» with Cadillac after Red Bull F1 exit

«I have nothing to prove» with Cadillac after Red Bull F1 exit

Sergio Perez says the struggles of his Red Bull replacements show that he has nothing to prove on his Formula 1 return with Cadillac. On Tuesday, Perez and fellow F1 veteran and multiple race winner Valtteri Bottas were presented as the experience pair that will lead Cadillac’s charge in 2026 as F1’s 11th team. The […]

Bottas closes in on F1 return with Cadillac

Perez explains how Red Bull F1 car gets “undriveable” and blames media for pressure

Mercedes Formula 1 reserve driver Valtteri Bottas has emerged as a leading candidate to join the Cadillac team when it enters the championship next season. Senior figures at the nascent squad are due to be in attendance at the British Grand Prix at the start of next month — including team principal Graeme Lowdon and […]

Cadillac names Tommy Hilfiger as its first official F1 team partner for 2026

Cadillac names Tommy Hilfiger as its first official F1 team partner for 2026

Cadillac has announced its first official partnership ahead of the 2026 Formula 1 season, signalling a commitment to its all-American identity with a deal with Tommy Hilfiger. The Michigan-based manufacturer has named Tommy Hilfiger its apparel partner and lifestyle sponsor in a multi-year agreement with the iconic New York fashion house — a brand with […]

Will Cadillac divide American fans as US F1 presence grows?

Will Cadillac divide American fans as US F1 presence grows?

Cadillac has been known for decades as the ‘American Dream’, and its arrival into Formula 1 next season will only serve to further increase the ever-growing interest in the series in the United States. Elvis, Frank Sinatra, Jay-Z and Marilyn Monroe all drove Cadillacs, and as one classic car collector put it: “Owning a Cadillac […]