IMSA announces 2026 Rolex 24 at Daytona set various viewership records
According to a release from the IMSA WeatherTech SportsCar Championship, along with a record 180,000+ attendees over the four-day event, NBC saw an average of 1.1 million viewers, a 49 percent year-over-year increase (via Nielsen and NBC Sports). It was second only to the 2021 running of the event, which saw viewership peak at 1.2 […]