What next for F175 after an encouraging night leaves vast opportunities?
Judging by the exuberant fans exiting London’s O2 Arena on Tuesday night, Formula 1 has stumbled upon a winning formula for engaging a new audience. Fans, many of whom had never attended an F1 race before, were buzzing at having seen their heroes in the flesh and in a familiar setting inside an easily-accessible city […]
Brown hails unrivalled F1 commercial success story at McLaren
Zak Brown believes McLaren is commercially the most successful team in Formula 1 history after taking its first constructors’ title for 26 years in 2024. It began last season with 53 partners, which was the most on the F1 grid when teams lined up for the Bahrain opener in March. When Brown was appointed CEO […]
All 10 F1 teams unveil their 2025 liveries as F175 comes to an end at London’s O2
All 10 Formula 1 teams have unveiled their liveries at the championship’s 75th anniversary event in London’s O2 Arena, showcasing their new colours in front of fans live at the venue. This was F1’s first collective launch event in history, with all teams in attendance to unveil the designs they will race with in 2025 […]
The lessons F1 can learn from MotoGP’s season launch
If MotoGP’s season launch is anything to go by, then Formula 1 could also be on to a winner. When both series announced plans for a 2025 season kick-off event last year, it was met by some reservations, especially within the media and the teams, as to whether it would be worth it. MotoGP had […]